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後來發現,業務也是一個需要創意的工作,這也是這陣子閱讀許多專業書籍得到的結論之一。於是開始會去注意一些以大眾市場為訴求的用品,在行銷層面有哪些好點子。

這陣子看到一隻Nike的廣告,比前陣子那個"我戀愛了",以女性為訴求的廣告還更引人注意。其實當下留在腦子裡最深刻的那句話是:

Not breaking, when you are broken

這對於偶而還是會怨懟自己處境不順的狀況,很可以做為座右銘啊。

Nike台灣官網 上有這隻AD,中文不是翻得不好,而是依然原文比較動人。音樂跟旁白者"嗓音中的表情",都很有加分效果。

台詞部份很容易可以聽出來,大概是下面這樣:

It's not about the shoes (少來...)

It's about knowing where you're going, not forgetting where you started.

It's about having the courage to fail

Not breaking, when you're broken

Taking everything you've been giving, and making something better.

It's about work, before glory, and what's inside of you.

It's doing what they said you can't,

It's not about the shoes (還來...)

It's about what you do in it.

It's about being who you are born to be.




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